The concept of selling CBD through the internet is still relatively new as there are a lot of questions surrounding the topic. Due to the legality of the product, most people don’t think they are able to buy and sell marijuana-based products online.
Here are 4 tips you can use to start selling your CBD products online in 2020
1. Establish a Website
First and foremost, you’ll need to start a website with an e-commerce integration to handle the transaction process. A website allows you to showcase your products, add custom images, text content about the products and really tell your brand’s story. For an e-commerce CBD site, you’ll want to try Shopify, BigCommerce or a WooCommerce in WordPress. Whether you resell CBD products online or make your own products, an e-commerce site is a must-have.
2. Facebook Marketing
Facebook is a great way to advertise your CBD products organically. Unfortunately, due to the nature of the product itself, Facebook Ads does not currently allow advertising of CBD products. CBD products are completely legal as long as THC is not found within the product, however, large companies like Facebook are still slow to allow advertising. While this will most likely change in the future, you can begin marketing your products organically now. Try to share a post at least once a week to gain new followers on Facebook.
3. Google Marketing
Similar to Facebook, Google does not currently allow the advertising of CBD products through its Google Ads platform. PPC management for CBD products will likely become a new thing for Google as it definitely carries a source of revenue for the company. In the meantime, it’s recommended to pursue an organic SEO strategy to try to get CBD products ranked in search results. With the right content and promotion of products, you’ll be able to rank them in Google.
4. Email & Customer Retention
Another common aspect of a marketing strategy is email marketing. Not only do you want to communicate with your customers, but you can also provide them with coupons or other promotions your CBD store offers. Consider using a service like MailChimp or Constant Contact to establish a database of your customers you plan to email to. With the right email strategy, you’ll retain and gain new CBD customers in no time.
Buying In Bulk
If you’re in the process of setting up your store and trying to figure out where to source products, you can buy wholesale CBD online to stock up your store. Consider buying different kinds of CBD oils to be able to offer your customers a variety. You can choose from common CBD oils, CBD isolates, hemp terpenes and more. Decide who your customer is and offer products tailored to them.
What other tips would you consider for a CBD business? Selling online can be tough for any products, especially CBD. Tell us about your experience and how you have overcome selling your CBD products through the internet.